News
It Doesn't Do What It Says On The Tin
All cashmere is not created equal. Some brands deliberately lie. Some brands think you won’t notice. Some brands don’t mean to lie because they’re being lied to themselves (by manufacturers)....
It Doesn't Do What It Says On The Tin
All cashmere is not created equal. Some brands deliberately lie. Some brands think you won’t notice. Some brands don’t mean to lie because they’re being lied to themselves (by manufacturers)....
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Cashmere - Who's Right?
Some environmental campaigners use the bad practices of a small number of negligent people to condemn the whole cashmere industry, and some brands have responded by dropping cashmere altogether. But...
Cashmere - Who's Right?
Some environmental campaigners use the bad practices of a small number of negligent people to condemn the whole cashmere industry, and some brands have responded by dropping cashmere altogether. But...
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Grade A Cashmere
Guess what? All cashmere is not created equal.Let’s caveat all of this by saying that some cheap cashmere jumpers may be quite smooth and cloud-like (which may not last) and...
Grade A Cashmere
Guess what? All cashmere is not created equal.Let’s caveat all of this by saying that some cheap cashmere jumpers may be quite smooth and cloud-like (which may not last) and...
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Let's Talk Pilling
Pilling is where you get those irritating little bobbles all over your new jumper. And while this is not the most fascinating subject – buying a lovely new sweater that...
Let's Talk Pilling
Pilling is where you get those irritating little bobbles all over your new jumper. And while this is not the most fascinating subject – buying a lovely new sweater that...
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The Making of Our Hero Product
I was reading one of those “how to’s” on LinkedIn about launching a DTC fashion business in 2026 and it said that when starting out, you should choose one product...
The Making of Our Hero Product
I was reading one of those “how to’s” on LinkedIn about launching a DTC fashion business in 2026 and it said that when starting out, you should choose one product...
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It's Cashmere Like It Used To Be
Here’s my best cashmere memory. It was sunset, on a beach, I think in Portugal. Probably Portugal. My son, then aged three, had spent the day jumping waves and throwing...
It's Cashmere Like It Used To Be
Here’s my best cashmere memory. It was sunset, on a beach, I think in Portugal. Probably Portugal. My son, then aged three, had spent the day jumping waves and throwing...
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