The cashmere industry has loopholes. Baker Miller Pink built a brand to close them
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British knitwear label offers 100% Grade-A cashmere with a fully transparent supply chain, traceable from goat to jumper, at prices from £180.
The cashmere industry has loopholes. Baker Miller Pink built a brand to close them
Baker Miller Pink, a new British cashmere brand founded by Deborah Bee, makes a promise most of the industry can’t make: every garment is 100% Grade-A cashmere, traceable through a verified supply chain from the grasslands of Inner Mongolia to the customer’s wardrobe, with prices starting at £180.
The brand was built in response to what Bee calls the industry’s “best-loved loopholes”: synthetic fibres blended, fibre bought cheap from unspecified sources that underpay herders and drive overgrazing, manufacture quietly outsourced to uncertified factories, and garments knitted with progressively less cashmere in them. Recent supply chain scandals at luxury houses have shown that even four-figure price tags are no guarantee of quality.
“When a heritage brand charging £1,000 a jumper gets caught out on its supply chain, you realise the price tag tells you nothing,” says Deborah Bee, founder of Baker Miller Pink. “So we started from the other end. We found the goats first, then built the brand around them.”
Working with cashmere veteran Ronnie Lamb and Inner Mongolia manufacturer Xiaoming Qin (Good Cashmere Ltd), Baker Miller Pink sources exclusively Grade-A fibre (14 to 15.5 microns) from verified local herders in the Ordos grasslands, where rotational grazing protects the land. Herders are paid above market rates, and every stage, from combing and spinning to knitting and finishing, happens in certified facilities under direct oversight. The result is knitwear that is softer, keeps its shape, pills less, and, because it contains no synthetic blends, is fully recyclable.
The collection spans women’s and men’s sweaters, cardigans, hoodies, jackets and loungewear (£180 to £230), including a cashmere sweatshirt and hoodie designed from vintage styles. The brand is a member of Buy Women Built and has been featured in The Guardian, The Times, The Telegraph and Red.
The name comes from the shade of pink that 1970s researchers found lowered heart rates, later painted on the walls of two American prisons run by a Mr. Baker and a Mr. Miller. “It’s officially the most calming colour in the world,” said Bee. “That felt about right for a jumper.”
Available now for press loan, product photography, and editorial. For cutouts and model shots, PR Imagery. Interviews with founder Deborah Bee on the heritage, the craft, the circular supply chain, and why the right shade of pink has always been worth obsessing over.
THE PRESS ON BAKER MILLER PINK
“A gorgeous, brand-new independent brand making high-quality, conscientiously produced cashmere that isn’t crazy money.” Jess Cartner-Morley, The Guardian
“There’s cashmere, and then there’s Baker Miller Pink.” Oonagh Brennan, Red
“The mind-boggling thing is that the sustainable solution Bee has found could easily be applied across the industry.” Jessica Burrell, The Telegraph
NOTES TO EDITORS
Baker Miller Pink Cashmere was founded in November 2025 by Deborah Bee, formerly Creative Marketing Director at Harrods and Harvey Nichols, and Consultant Brand Director at Eco-Age alongside Livia Firth. The brand’s supply chain is fully transparent, sourced from certified Mongolian herder cooperatives and audited against the Sustainable Fibre Alliance standards. Baker Miller Pink is available DTC via bakermillerpink.co.uk.
The name Baker Miller Pink refers to a specific shade of bubblegum pink scientifically proven to lower the heart rate and induce a state of calm.
PRESS ENQUIRIES
deb@bakermillerpink.co.uk
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