Wearing your partner’s sweater is good for you…
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London, August 2026
Thank-you University of British Columbia, whose study “Olfactory cues from romantic partners and strangers influence women’s responses to stress” proves that wearing a partner’s sweater is officially GOOD FOR YOU. Measuring perceived stress and cortisol during exposure to an acute stressor (doesn’t say what but let’s imagine a picture of a rabid dog), the scientists discovered that their partners’ scent on clothing had a calming effect on women, proving that olfactory cues can positively impact psychological and physiological reactions to stress.
Enter The Boyfriend Sweater from Baker Miller Pink Cashmere.
For the ultimate comfort blanket, buy your partner a Baker Miller Pink Cashmere Boyfriend jumper, then borrow it back. It’s a win win. They get a new sweater that looks and feels amazing. You get to borrow a new sweater that looks and feels AMAZING – both physically and emotionally.
And when they moan on about the fact that it’s THEIR jumper and GET YOUR THIEVING HANDS OFF – tell them it’s because it reminds you of them – not that it’s comfy and gorgeous and your entire plan all along.
British knitwear label offers 100% Grade-A cashmere with a fully transparent supply chain, traceable from goat to jumper, fairly priced from £180.
THE PRESS ON BAKER MILLER PINK
“A gorgeous, brand-new independent brand making high-quality, conscientiously produced cashmere that isn’t crazy money.” Jess Cartner-Morley, The Guardian
“There’s cashmere, and then there’s Baker Miller Pink.” Oonagh Brennan, Red
“The mind-boggling thing is that the sustainable solution Bee has found could easily be applied across the industry.” Jessica Burrell, The Telegraph
NOTES TO EDITORS
Baker Miller Pink Cashmere was founded in November 2025 by Deborah Bee, formerly Creative Marketing Director at Harrods and Harvey Nichols, and Consultant Brand Director at Eco-Age alongside Livia Firth. The brand’s supply chain is fully transparent, sourced from certified Mongolian herder cooperatives and audited against the Sustainable Fibre Alliance standards. Baker Miller Pink is available DTC via bakermillerpink.co.uk.
The name Baker Miller Pink refers to a specific shade of bubblegum pink scientifically proven to lower the heart rate and induce a state of calm.
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deb@bakermillerpink.co.uk
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