The Cashmere Sweatshirt - athluxe in bubblegum flavour
Share
London, July 2026
The 30’s classic sweatshirt in Baker Miller Pink cashmere – so wrong it’s perfect.
We had NO IDEA that Baker Miller Pink’s namesake bubble-gum shade would sell out so fast we’d have to fast-track a new collection. Our customers say the colour of sorbet and sherbet and strawberry Angel Delight has translated into a sophisticated cashmere piece with all the groove of a vintage sweat. We say, it’s athluxe at its best, keeping the easy silhouette but with a little attitude that says this piece is as much about the look as it is about the lounging.
Back in 2025, we sourced the finest Grade A cashmere on the planet. Then we Baker Miller Pink-ed it, taking classic shapes and reinventing them in the world’s most heavenly fibres, all at reasonable prices. Our goats live in Inner Mongolia, tended by expert herders who know not only how to look after goats, but also the land. The fibre is Grade A: the highest classification, the longest staple, the finest fibre. There is no better cashmere. We don't use anything else. The entire process, from herding and combing to spinning, knitting and finishing, happens in Inner Mongolia, so the carbon footprint is lower than cashmere that travels the world before becoming a jumper. Fewer air miles. More snuggle. That's our Baker Miller Pink Cashmere model.
Cashmere Sweatshirt - Baker Miller Pink
£230 Baker Miller Pink Cashmere Sweatshirt | S-XXL | Product Link Here
Available now for press loan, product photography, and editorial. For cutouts and model shots, PR Imagery. Interviews with founder Deborah Bee on the heritage, the craft, the circular supply chain, and why the right shade of pink has always been worth obsessing over.
THE PRESS ON BAKER MILLER PINK
“A gorgeous, brand-new independent brand making high-quality, conscientiously produced cashmere that isn’t crazy money.” Jess Cartner-Morley, The Guardian
“There’s cashmere, and then there’s Baker Miller Pink.” Oonagh Brennan, Red
“The mind-boggling thing is that the sustainable solution Bee has found could easily be applied across the industry.” Jessica Burrell, The Telegraph
NOTES TO EDITORS
Baker Miller Pink Cashmere was founded in November 2025 by Deborah Bee, formerly Creative Marketing Director at Harrods and Harvey Nichols, and Consultant Brand Director at Eco-Age alongside Livia Firth. The brand’s supply chain is fully transparent, sourced from certified Mongolian herder cooperatives and audited against the Sustainable Fibre Alliance standards. Baker Miller Pink is available DTC via bakermillerpink.co.uk.
The name Baker Miller Pink refers to a specific shade of bubblegum pink scientifically proven to lower the heart rate and induce a state of calm.
PRESS ENQUIRIES
deb@bakermillerpink.co.uk
PR Imagery
